FRANCHISING FOR DUMMIES, 2ND EDITION(特许经营初阶 第2版) 下载 pdf 百度网盘 epub 免费 2025 电子书 mobi 在线

Get the most updated scoop on setting up and operating your own franchise! In Franchising For Dummies, 2nd Edition, author Michael Seid,combining the wisdom of the late Dave Thomas with his own expertis～guides you through the choices you'll face-from finding the right franchisor and ideal location to managing everyday operations.

作者简介：Michael Seid is the founder and managing director of Michael H. Seid &

Associates, one of the nation's leading franchise consultants.

Introduction.

Part Ⅰ: Franchising Basics: Separating the Myths from the Facts.

Chapter 1: The Power of the Brand: Franchising and You.

Chapter 2: Franchising Is More than Just a Food Industry.

Chapter 3: Mirror, Mirror, on the Wall: Am I to Be a Franchisee?

Part Ⅱ: So You Want to Be a Franchisee?

Chapter 4: Making the Choice: Deciding Which Business Is Right for You.

Chapter 5: Raising Capital: Wowing, Wrangling, and Winning.

Chapter 6: Signing on the Dotted Line: Legal Issues.

Part Ⅲ: Operating Your Franchise like a Well-Oiled Machine.

Chapter 7: The Start-Up: Setting Your Franchise’s Wheels in Motion.

Chapter 8: Hiring, Training, and Other Staffing Decisions.

Chapter 9: Working with Your Franchisor and Fellow Franchisees.

Chapter 10: Attracting and Keeping Customers.

Part Ⅳ: Times Change: Deciding What to Do Next.

Chapter 11: Acquiring Other Franchises.

Chapter 12: Acquiring Other Brands.

Chapter 13: When the End Is Nigh.

Part Ⅴ: On the Flip Side: Building Your Own Franchise.

Chapter 14: From Small Business Owner to Franchisor.

Chapter 15: Growing Your Franchise Family.

Chapter 16: Building the Network: Expanding Wisely.

Part Ⅵ: The Part of Tens.

Chapter 17: Ten Keys to Franchise Success.

Chapter 18: Ten Questions to Ask Yourself Before Buying a Franchise.

Part Ⅶ: Appendixes.

Appendix A: Glossary of Common Franchise Terms.

Appendix B: About the CD.

Index.

End-User License Agreement.

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