广告营销的22条金科玉律/THE 22 IRREFUTABLE LAWS OF ADVERTISING 下载 pdf 百度网盘 epub 免费 2025 电子书 mobi 在线

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.

Acknowledgments

Foreword

Introduction – The Rules of Engagement

The Lawgivers

1 The Law of Simplicity (Marcello Serpa)

2 The Law of Positioning (Al Ries)

3 The Law of Consistency (Ian Batey)

4 The Law of Selling (Dave Trott)

5 The Law of Emotion (John Shaw)

6 The Law of Love (Kevin Roberts)

7 The Law of Experience (Kash Sree)

8 The Law of Relevance (Anne Bologna)

9 The Law of Humor (James Lowther)

10 The Law of Disruption (Jean-Marie Dru)

11 The Law of Jump (Sebastian Turner)

12 The Law of Fascination (Reg Bryson)

13 The Law of Irreverence (Jim Aitchison)

14 The Law of Taste (Allen Rosenshine)

15 The Law of Topicality (Michael Newman)

16 The Law of the Silver Elephant (Graham Warsop)

17 The Law of the Chat (Neil French)

18 The Law of Nice (Jamie Barrett)

19 The Lore of Negativity (Jack Vaughan)

20 The Law of Execution (Mike O’Sullivan)

21 The Law of Evolution (David Lubars)

22 The Outlaw (MT Rainey)

Appendix 1: The Law of Deadlines

Appendix 2: The 10 Irresponsible Crimes Against Advertising (That Always Violate Profits)

Index

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：广告营销的22条金科玉律/THE 22 IRREFUTABLE LAWS OF ADVERTISING在线阅读

在线听书地址：广告营销的22条金科玉律/THE 22 IRREFUTABLE LAWS OF ADVERTISING在线收听

在线购买地址：广告营销的22条金科玉律/THE 22 IRREFUTABLE LAWS OF ADVERTISING在线购买

暂无原文赏析，正在全力查找中！

暂无其它内容！