MARKETING ACROSS CULTURES（不同文化的营销） 下载 pdf 百度网盘 epub 免费 2025 电子书 mobi 在线

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Introduction: Marketing across cultures.

1. Marketing in a multicultural and changing world.

2. Cultural differences in a marketing context: value dimensions.

3. Cultural differences in a marketing context: further value dimensions.

4. Marketing research across cultures.

5. Branding across cultures.

6. Franchising across cultures.

7. Marketing across ethnic boundaries.

8. E-Marketing dilemmas across cultures.

9. Dilemmas of strategic marketing.

10. Develop your capacity to reconcile dilemmas.

Conclusion.

Appendix: Accumulating and interpreting the evidence.

Bibliography.

Index.

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：MARKETING ACROSS CULTURES（不同文化的营销）在线阅读

在线听书地址：MARKETING ACROSS CULTURES（不同文化的营销）在线收听

在线购买地址：MARKETING ACROSS CULTURES（不同文化的营销）在线购买

暂无原文赏析，正在全力查找中！

编辑推荐

作者简介：

　　FONS TROMPENAARS is a Director of Trompenaars Hampden-Turner (THT), an innovative centre of excellence in intercultural management. He is the world's foremost authority on cross-cultural management and is author and co-author of several books, including Did the Pedestrian Die?, 21 Leaders for the 21st Century and the worldwide bestseller, Riding the Waves of Culture.